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Optimizing Member Onboarding and Cross-Sell With Marketing Automation

Optimizing Member Onboarding and Cross-Sell With Marketing Automation

Intelligent and timely member onboarding can be one of the most effective growth strategies for credit unions wanting to improve engagement, brand recognition, cross-sales, retention and the lifetime value of a relationship. A significant benefit to applying marketing automation to onboarding is the education of the large percentage of members who are acquired through the…

Auto Lending on the Automated, Integrated Highway

Auto Lending on the Automated, Integrated Highway

“Roads? Where we’re going, we don’t need roads.”                                                 — Dr. Emmett Brown (Back to the Future)   Companies like Google and Ford Motor are moving closer to producing fully autonomous vehicles, with the intent to make various driver-assist technologies standard features. The goal is for cars to one day drive themselves. Granted, it’s a…