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The Credit Union Difference

The Credit Union Difference

At the Credit Union National Association (CUNA) we tell the credit union story. It’s our job to talk to lawmakers and regulators in Washington, members of the media, and American consumers about the credit union difference. What do I mean by difference? Many people who aren’t credit union members are probably familiar with the words…

In Celebration of International Credit Union Day 2018

In Celebration of International Credit Union Day 2018

Published in Community

On October 18, credit unions around the globe will be celebrating International Credit Union Day. Celebrated on the third Thursday of October since 1948, this event is an opportunity to recognize the credit union movement’s global impact and influence in local communities around the globe. For International Credit Union Day’s 70th anniversary, this year’s theme…

Generating Loans By the Generation

Generating Loans By the Generation

Does your credit union have the right loan products — and the right marketing message — to appeal to each generation? Regardless of their generation—baby boomer, Gen X or millennial—your members are borrowing and buying much more than previous generations. To craft relevant messaging, credit unions need to understand the behaviors across each generation. Baby…

Understanding SMarketing — 3 steps to Sales & Marketing Alignment

Understanding SMarketing — 3 steps to Sales & Marketing Alignment

Have you ever heard the term SMarketing? I coined the term in 2007 with Mike Volpe, Chief Marketing Officer of HubSpot, when we moved from traditional sales and marketing to a combined mission, vision & results oriented team. I just smooshed sales & marketing together. It was funny then. It is crucial now. Over the…

Why Are You Here?

Why Are You Here?

The simple story that’s missing from your website…why are you here? Not metaphysically. But, why is your business located in THIS city? Why have you chosen to build your business in THIS town? Your “About Us” Page I am willing to bet that the most under-served and un-interesting page on your website is your credit…

Start Showing Me You’re Different!

Start Showing Me You’re Different!

The one thing that differentiates us as credit unions, we have something no one else in our industry has: a membership base. Everyone loves to be part of a club. But what are we doing to differentiate the experience we provide to our loyal membership base? Stop telling me you’re different. Take a few minutes…