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Digital Transformation and Data Strategies Should be Top of Mind in Tech Budgeting (Part 1)

Digital Transformation and Data Strategies Should be Top of Mind in Tech Budgeting (Part 1)

As your credit union finalizes its 2020 technology budget, are you confident that you are effectively judging the magnitude of change that will occur in the short-term, while keeping an eye on long-term trends? Technology experts say you must deliver a service standard that compares to Amazon. Members expect an experience that compares to the…

Drive ’18 Lending Conference — It’s a Wrap!

Drive ’18 Lending Conference — It’s a Wrap!

To gain a true advantage in today’s ultra-competitive, ever-changing lending marketplace, credit unions need to embrace (and implement) new strategies and solutions that effectively drive member loans, better engage members and improve loyalty, better manage risk, and ultimately grow portfolios. At CU Direct’s recent Drive ’18 Conference, which took place deep in the heart of…

How Can CUs Discover New Strategies to Gain a Competitive Edge? Join Us at Drive ’16.

What are the real keys to credit unions advancing their marketplace success against banks and other financial institutions in today’s lending environment? The lending marketplace continues to see competition ramp up, and those financial institutions that incorporate cutting-edge strategies to better engage members, improve member loyalty, capture more loans, and improve loan portfolio performance have…

Keys to Upping the Ante on the Competition Revealed at “Drive”

To gain an upper-hand in today’s ultra-competitive lending marketplace, credit unions need to embrace (and implement) new strategies and solutions that effectively engage members and improve loyalty, drive member loans, better manage risk, and ultimately grow portfolios. At CU Direct’s recent Drive ’15 Conference, credit unions had an opportunity to discover how to “up the…

The Member Experience Matters

The Member Experience Matters

As marketers, we are focused on our credit union’s brand.  In fact, we’re probably obsessed with it.  We lean on it in meetings with the team and ideation sessions.  We have guidelines and standards.  But what is a brand? The traditional definition was easy to quantify.  According to the AMA*, a brand is “a name,…