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Credit Unionís New Lending Strategy Brings Unexpected Benefits Beyond Loan Growth

Sandia Laboratory Federal Credit Union, Albuquerque, N.M., thought its switch to CU Directís CUDL platform would help the credit union provide more convenience to its existing members who were looking to buy a car. But what the credit union didnít anticipate was a dramatic surge in new memberships. SLFCU was founded in 1948 by 15…