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Generating Loans By the Generation

Generating Loans By the Generation

Does your credit union have the right loan products — and the right marketing message — to appeal to each generation? Regardless of their generation—baby boomer, Gen X or millennial—your members are borrowing and buying much more than previous generations. To craft relevant messaging, credit unions need to understand the behaviors across each generation. Baby…

Lending Data & the Credit Union Mandate

Lending Data & the Credit Union Mandate

The very first provision of the Federal Credit Union Act declares that, in addition to promoting thrift, credit unions exist to create a source of credit for members to be used for provident or productive purposes. The lending department is key to credit unions fulfilling this mandate. Your credit union’s loan products help members build…