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Credit Unionís New Lending Strategy Brings Unexpected Benefits Beyond Loan Growth

Sandia Laboratory Federal Credit Union, Albuquerque, N.M., thought its switch to CU Directís CUDL platform would help the credit union provide more convenience to its existing members who were looking to buy a car. But what the credit union didnít anticipate was a dramatic surge in new memberships. SLFCU was founded in 1948 by 15…

Leveraging a Digital Lending System to Help Drive Indirect Auto Loans

Leveraging a Digital Lending System to Help Drive Indirect Auto Loans

CU Direct recently partnered with Visions Federal Credit Union on a case study that took a close look at the credit unionís success in the indirect lending marketplace, and the steps the credit union took to overcome the challenges it had in growing loans through the indirect channel. Visionsí indirect lending program had been a…