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LOS Automation Allows Kings Federal Credit Union to Lend Large

LOS Automation Allows Kings Federal Credit Union to Lend Large

When credit union executives think of liquidity management tools, loan origination software isn’t typically the first thing that comes to mind. But that’s exactly how Kings Federal, a SEG-based credit union in Hanford, Calif., is using CU Direct’s Lending 360 loan origination system (LOS). Kings Federal is a robust auto lender, with auto loans representing…

For Gather FCU, LOS Technology Drives Loan Volume, Heightens Efficiencies and Member Engagement

For Gather FCU, LOS Technology Drives Loan Volume, Heightens Efficiencies and Member Engagement

Residents of the Aloha State have consistently polled at or near the top of the Gallup-Healthways Well-Being Index, attributed in part to Hawaii’s well-known laid-back culture. However, aligning Hawaii’s laid-back lifestyle with the fast, ever-changing pace of today’s consumer lending environment can be a challenge. Just ask Justin Ganaden, EVP at Gather Federal Credit Union….

Next Generation Marketing Automation, Onboarding and Cross-Sell Helps CUs Drive Loan Growth

Next Generation Marketing Automation, Onboarding and Cross-Sell Helps CUs Drive Loan Growth

The Art of the New Deal in Automated/Integrated Marketing, Propensity to Purchase, and Member Retention. Is your credit union doing enough to stay relevant with members, both prospective and current? It’s all about an integrated marketing program. And key to such a program is a marketing automation platform that encompasses onboarding and cross-selling. Keep reading…

Optimizing Member Onboarding and Cross-Sell With Marketing Automation

Optimizing Member Onboarding and Cross-Sell With Marketing Automation

Intelligent and timely member onboarding can be one of the most effective growth strategies for credit unions wanting to improve engagement, brand recognition, cross-sales, retention and the lifetime value of a relationship. A significant benefit to applying marketing automation to onboarding is the education of the large percentage of members who are acquired through the…

Auto Lending on the Automated, Integrated Highway

Auto Lending on the Automated, Integrated Highway

“Roads? Where we’re going, we don’t need roads.”                                                 — Dr. Emmett Brown (Back to the Future)   Companies like Google and Ford Motor are moving closer to producing fully autonomous vehicles, with the intent to make various driver-assist technologies standard features. The goal is for cars to one day drive themselves. Granted, it’s a…