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Connecting, Informing and Engaging with Activity-Based Marketing (or…. RIP: Spray and Pray)

In a recent study on Millennials, the Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic communications. According to the study, Millennials are most likely to permanently disengage at the highest rate (44%). Most consumers…

Auto Lending on the Automated, Integrated Highway

Auto Lending on the Automated, Integrated Highway

“Roads? Where we’re going, we don’t need roads.”                                                 — Dr. Emmett Brown (Back to the Future)   Companies like Google and Ford Motor are moving closer to producing fully autonomous vehicles, with the intent to make various driver-assist technologies standard features. The goal is for cars to one day drive themselves. Granted, it’s a…