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Consumers Credit Union Finds Success Blazing An “Indirect” Trail With CU Direct In Western Michigan

Consumers Credit Union wanted more – much more – out of its indirect auto lending program. The credit union was frustrated with the inefficient way dealer partners sent the credit union applications through many costly systems, which ended up in their separate loan origination system. This, combined with a desire to work with a credit…

Leveraging Technology to Better Serve Members and Increase Loans

Leveraging Technology to Better Serve Members and Increase Loans

Credit unions can increase loan growth 27% by doing one simple thing; increase system decisions on loan applications.  In a recent study of credit union indirect application data from 2014, CU Direct was able to determine that auto-approved loan applications are 11% more likely to fund than applications approved manually.  When one considers that about…

How Credit Score Migration Analysis Can Identify Opportunities, Mitigate Losses

How Credit Score Migration Analysis Can Identify Opportunities, Mitigate Losses

Most credit unions use a credit score to decision and price loan applications.  In fact, in many cases the credit score is used as the primary factor in credit and pricing decisions.  Therefore, since the score is such an important factor, it stands to reason that we should have a good understanding of what it…