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Driving the Car Buying Revolution
When it comes to digital retail, buying a new car has lagged behind other products and services that can be purchased entirely online. Many would agree that the auto industry as a whole is behind the digital curve when it comes to the car buyer’s experience. However, that is rapidly changing. According to a Google/comScore…
CU Direct’s AutoSMART and AutoPremier Programs Continue to Expand
Published in Auto Lending, Auto Shopping/Buying
During the annual National Automobile Dealers Association (NADA) Convention last month in San Francisco, CU Direct’s next generation AutoSMART site and AutoPremier program were highlighted and very well received by the Dealer Community. Success of both programs in 2014 was the topic of conversation with dealers and media outlets alike during the show. AutoSMART once again experienced significant growth in 2014, as…