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Credit Union’s New Lending Strategy Brings Unexpected Benefits Beyond Loan Growth

Credit Union’s New Lending Strategy Brings Unexpected Benefits Beyond Loan Growth

Sandia Laboratory Federal Credit Union, Albuquerque, N.M., thought its switch to CU Direct’s CUDL platform would help the credit union provide more convenience to its existing members who were looking to buy a car. But what the credit union didn’t anticipate was a dramatic surge in new memberships. SLFCU was founded in 1948 by 15…