CU Direct + Origination + Experience = ORIGENCE

by Tony Boutelle
Published in Lending
CU Direct + Origination + Experience = ORIGENCE

CU Direct started with a single solution — the CUDL indirect lending network. For 25 years, CU Direct has continually evolved, developing industry-leading products and services, and disrupting longstanding processes to help credit unions win. This culminated in 2019, as we announced our game-changing enterprise platform strategy for lenders—a single enterprise origination solution for consumer loans, mortgages, home equity, indirect lending, and new accounts.

Leading this platform strategy was the introduction of our new Mortgage LOS, as well as a revolutionary new Point-of-Sale experience for consumer and mortgage originations. Our new POS offers the first-ever dynamic application for all loan and account origination types. For credit unions, this single platform breakthrough represents a better user experience for members, and greater efficiency and lower costs for lending teams.

Today, with this vision to build the ultimate origination experience, we enter the next chapter with a new way to tell our story, create clarity of our breadth of solutions, and position our organization for the future of lending.

I’m excited to introduce you to Origence, a new brand for our financial institution solutions.

CU Direct, will remain ?behind the scenes? as the technology CUSO driving our market-facing brands:

Origence for financial institution solutions and products
CUDL for auto dealer solutions and products

Over the coming weeks, you will begin to see Origence as we connect with your credit union through communications, marketing, sales, and support. In addition, we will debut the Origence brand to credit unions at the Governmental Affairs Conference (GAC) on February 23.

I invite you to learn more about Origence, our enterprise origination platform, and solutions, by visiting our new website at

About the Author

Tony Boutelle
Tony Boutelle CEO & President CU Direct | Origence