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Changing Lanes: Millennials, Cars and Consumer Loans

Changing Lanes: Millennials, Cars and Consumer Loans

There is no doubt that the retail world is undergoing a period of rapid change as brick-and-mortar staples face mounting pressure from dynamic internet retailers for market share.† This is even more evident in the auto industry as we move into the fast lane of online retailing, and this change is heavily influenced by the…

The Member Experience Matters

The Member Experience Matters

As marketers, we are focused on our credit unionís brand.† In fact, weíre probably obsessed with it.† We lean on it in meetings with the team and ideation sessions.† We have guidelines and standards.† But what is a brand? The traditional definition was easy to quantify.† According to the AMA*, a brand is ďa name,…