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Full-Funnel Marketing: 5 Simple Steps Towards Growth

Full-Funnel Marketing: 5 Simple Steps Towards Growth

Marketing and sales have the same end goal: to drive revenue for your financial institution. However, historically there is often friction between these two departments. Marketing complains that sales isnít closing the leads they generate. And on the other side, sales laments that marketing isnít getting them the right leads. But it does not have…

How to Use Legos to Help Build Your Financial Digital Marketing and Sales Engine

How to Use Legos to Help Build Your Financial Digital Marketing and Sales Engine

As a child, I would sit for hours on the floor with a freshly emptied box of Legos. Sometimes, I would start by sorting out all the pieces and flipping through the instruction manual to gain an understanding of the plans and steps I was going to take.†Other times, I would take more of a…